This Day in Geek History: July 30
1898
Scientific American runs the first magazine advertisement for an automobile, placed by the world’s largest automobile factor The Winton Motor Car Company of Cleveland, Ohio. The ad invites readers to “dispense with a horse.”
1930
Radio Corporation of America (RCA) installs a large-screen television system at an RKO cinema in Schenectady, NY. The screen is five feet high.
1932
Walt Disney releases the film Flowers and Trees, the first short film to use the full-color three-strip Technicolor process. It will go on to become the first animation to win an Academy Award.
1935
The first ten Penguin Books, paperback reprints of titles previously published as hardbacks, are issued by publisher Allen Lane. Each title was priced at just sixpence each, the price of a pack of cigarettes, and features the Penguin brand image and a standardized cover design. The titles include works by Agatha Christie, Ernest Hemingway, and Andre Maurois. The covers are color-coded: blue for biography, green for crime, and orange for fiction. Despite industry skepticism, Penguin sales will reach three million copies in the first year. Penguin paperback books represent an early step in the popularization of affordable paperback books that will become the norm off after World War II.
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