Today, we are indeed changing the communications infrastructure and are just beginning to feel the reverberations of this transformation in our economic life. Publisher Tim O’Reilly calls the infrastructure we are building the “architecture of participation,” and its existence will lead us to re-invent ourselves as a society and as individuals.
After all, organizations we have built are not pre-ordained, inevitable, or immutable creations—they are products of particular times, outgrowths of existing technological, social, and demographic forces. Or as Doug Ruskoff, writer and media expert, puts it, “Economics is not a natural science.”
The new architecture of participation will cause us to reweave the social fabric that links the individual to others and to the larger whole in entirely new ways. It will enable people to find each other, to connect and trade with each other in efficient and productive new ways that are outside of established organizational structures.
- - “Think The Unthinkable” by Marina Gorbis, December 10, 2009.
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