You know those lines they chroma key onto the football field to explain the progress of the game? Line of scrimmage or whatever? How long do you think it’s going to be before some industrious television network starts projecting little video advertisements onto the field during the game?
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RangerMatt said
am February 8 2010 @ 2:09 am
Some channels have already done this for hockey games. I’ve seen where the sponsor logos on the ice would change between periods, so I know they’re not buried in the ice like the old-fashioned ones used to be. Also, there was talk at one time of NASCAR doing this for teams that didn’t have a main sponsor, where they’d impose one on the hood and roof of the car. Not sure how that would work after a wreck when the colour of the car didn’t match perfectly, though.