Publisher To Offer 5,000 New Titles for Amazon’s Kindle
Simon & Schuster’s deal with Amazon to more than double the number of Simon & Schuster titles for the Kindle e-book reader shows that mainstream publishers are taking the e-book market seriously. Amazon CEO Jeff Bezo said Kindle customers’ total Amazon.com purchases increase by 2.6 times after they buy a Kindle e-book reader.
Amazon and Simon & Schuster have inked a deal to bring 5,000 new titles to the Kindle e-book reader this year. Amazon’s Kindle is a portable e-book reader that wirelessly downloads books, blogs, magazines, newspapers and personal documents to a high-resolution electronic paper.
Simon & Schuster’s latest e-book initiative will more than double the number of the publisher’s titles currently available on Kindle. Kindle customers will be able to discover, buy and read popular books such as Stephen R. Covey’s The Seven Habits of Highly Effective People.
When added to books already available on Kindle, including thousands of new releases and bestsellers, these Simon & Schuster titles represent the vast majority of the publisher’s catalog.
“This announcement is significant because it just indicates this wave is gathering momentum. It’s another step on the accelerator,” said Phil Leigh, senior analyst at Inside Digital Media. “Simon & Schuster is a major publishing house. So this indicates that mainstream publishers are increasingly taking e-books seriously.”